COOLLECT: Exhibition Revolutionizes Concept of Art Collection

The "COOLLECT" exhibition offers a unique art acquisition experience where visitors purchase artworks without knowing the artist’s name or signature, encouraging reliance on personal taste, while promoting an artistic lifestyle, fostering creative experiences, and supporting both local and international artists.
 Through affordable pricing, the exhibition within "Art Week Riyadh" makes art more accessible, boosts the local creative economy, and provides a platform for emerging talent.
 Atrum Co-Founder Princess Sara Sultan Fahad stated that the project seeks to break traditional art boundaries and foster innovation. She said: "We strive to push boundaries and think outside the box, continuously working to create new concepts that support the art ecosystem and enrich the Kingdom’s vibrant and growing creative community."
 Co-Founder Nayfa Rayed Al-Brahim emphasized the community's strong support for the initiative. Artist Sara Alourfi noted that "COOLLECT" strengthens the connection between the audience and art, supporting the local creative ecosystem in an unconventional way.