Saudi Reef Highlights 750 Million Taif Roses Produced in 2024

The Sustainable Agricultural Rural Development Program (Saudi Reef) has launched a week-long media campaign highlighting Taif roses as one of the Kingdom's most important agricultural and heritage products with significant economic value.
 Saudi Reef Assistant Secretary-General for Media and Communication Majed Al-Buraikan noted that the Taif rose is one of the world's most prominent aromatic roses and is classified among the top three types in terms of quality and fragrance. He emphasized that Taif rose production exceeded 750 million roses in 2024, with the program aiming to increase production to 2 billion by 2026.
 He added that Saudi Reef has allocated SAR135 million in direct investments over three years to implement 14 development projects. These projects cover various stages of production and support, including nurseries, laboratories, and agri-clinics, to support value chains and achieve sustainable rural development in line with the objectives of Saudi Vision 2030.