Diriyah’s JAX District Supports Local Creativity, Promotes National Brands

The JAX District in Diriyah is hosting a daily event featuring a variety of Saudi brand stores, showcasing local artworks, accessories, and modern designs to support local creativity and enhance the presence of national products.

 The event, which began on Wednesday and runs until July 8 from 8:30 pm to 12:00 am, has attracted a strong turnout of visitors eager to explore and purchase modern designs from the featured stores. Participating brands are presenting innovative pieces that seamlessly blend traditional craftsmanship with contemporary design.

 This initiative falls within the framework of supporting creative industries and connecting the public with local entrepreneurs and innovators, contributing to the growth of the cultural economy and the stimulation of artistic and craft production.

 The stores serve as a vital platform for empowering the national creative sector by providing space for display and marketing within entertainment events, thereby enhancing the diversity of local content and highlighting Saudi talent in design and art.